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Good Earth Gifting's Environmental Impact
Offering sustainable gifting is one we take seriously, as each one of us can be a driving force in fuelling environmental change. Gifting may be a small part of your business, but it is one where you can make a big impact.
We focus on lowering our carbon footprint so we can reduce yours, too. We stand by our brand value of advocacy when it comes to making decisions for our business with the environment in mind.
The three main components we address are: Suppliers, Packaging, and Business Operations.
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Suppliers
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We partner strictly with local Canadian businesses. By sourcing close to home, we reduce our carbon footprint caused by shipping.
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Every supplier we work with produce cruelty-free, Canadian-made products using natural ingredients or materials.
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We ensure our supply companies are committed to making their products sustainably and as eco-friendly as possible through our extensive selection process.
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We are always looking to improve our selection of products and supplier partnerships as we gain further knowledge in what it means to be a truly sustainable brand. If you are a business that lives by this ethos, send us a message
Packaging
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Everything in our packaging is recyclable: from our reusable white magnetic gift boxes and filling to the seed cards, Kraft tape and burlap ribbon. The only exception is when we are reusing packaging for orders as we believe repurposing is better than using new.
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We intentionally keep our gift boxes unbranded to encourage recipients to reuse them. Our white box with magnetic closure was also intentionally chosen for its reusability.
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Instead of an ink-based logo stamp on our seed cards, we have opted for an embosser - a tool that will last us a lifetime while using less product.
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When shipping our gift boxes, they are placed in a reused box - a more sustainable option to mailer bags that still protects the contents of the package.
Business
Operations
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Our fully remote team helps cut emissions from commuting as well as energy consumption from powering a large building.
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To encourage a circular economy, we try not to buy new where we can. As an example, over 80% of our office furniture were purchased secondhand.
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Before any of our products expire, we offer them to our loyal email subscribers and flour ow waste community at cost, or through Too Good To Go to minimize waste.
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We prioritize giving back to Planet Earth and our community through Good Earth Gifting's Pay It Forward program - where proceeds from every sale are donated to a non-profit organization.
The Anti-Food Waste Movement
As a new business, figuring out inventory and testing what products resonate with our audience can be a challenge. When food items don't do well in our shop, we give them a second life thanks to Too Good To Go. We're making sure food gets eaten, not wasted.
We believe sustainability and fostering a circular economy are the future. While it's easier to implement this on an individual level, we want to help businesses adopt this in practice as well. Gifts are an overlooked opportunity for businesses to convey their core values - by choosing sustainable gifting, you can speak volumes.